Hospitality

W Hotel and Alef Residences

Managing costs vital for integrated luxury lifestyle development

MENAMENA
Data
200,000 sq.m.
Size
Services

Located on Dubai’s Palm Jumeirah, the W Hotel and Alef Residences is one of the region’s most sought after luxury addresses since its completion in 2018.

As a joint venture between Qatar’s Al Mana Global and Saudi Arabia’s Al Sharq Investment Group, the Alef Residences development consists of 104 homes that measure from 445 sq.m. to 1,400 sq.m. and are priced in the range of €3.3m to €12m. With its 475-metre-long, white sandy beach, The Alef Residences is the largest private residential beachfront location in Dubai. Each of the Alef Apartments is serviced by the world-renowned five-star W Hotel. The prestigious W Hotel includes a clubhouse, a number of swimming pools, beautiful landscaped gardens, concierge services, a state-of-the-art security system, and associated back of house areas. Residents at Alef can enjoy all of these facilities along with several restaurants and cafés, laundry and maid services, and even event planning services. 

The Linesight team has brought an exceptional level of professionalism to the project, anticipating and solving challenges before they arise. From pre-construction cost estimates through concept design and on to tender Linesight has provided comprehensive advice and in-depth knowledge which greatly helps the wider project team. We look forward to completing the project with Linesight’s assistance in 2018 

Size redefining luxury 

Undoubtedly, the Alef Residences and W Hotel are each a project of sizeable magnitude, and projects of such scale require impeccable attention to detail and uncompromized dedication. Delivering a higher state of luxury in a city where prestige is the norm necessitates world class management of resources and logistics. As styles and trends change over time, ensuring these frequent amendments are met within budget and parameters is of critical importance.  

Full-service offering  

Since the official commissioning as service partners at the concept stage in 2011 for both the hotel and apartments, Linesight has provided the entire spectrum of pre- and post- contract services including initial cost advice and feasibility studies. 

During the initial phase, we transitioned the client from pre-construction cost estimates through concept design and all the way on to tender. Advice on procurement strategies, as well as contract procedures guidance, was central to our service offering. Ongoing cost control during construction including change management forms an integral element of the project.  

Fulfilling client expectations  

A high level of client interaction is required to ensure time, cost, and quality was prioritized in line with the client expectations. This process involved a detailed understanding and constant review of the client’s requirements and expectations, which was achieved through the secondment of six Linesight Cost Managers to the client site office while providing additional support from our head office. 

Additionally, a robust change management protocol was implemented to manage expectations and forecast eventualities. We also introduced a comprehensive set of contract documentation and project procedures that allowed us to clearly allocate risks and responsibilities. In order to maintain strong client engagement, we initiated scheduled team reviews that ensured effective team dynamics. 

In order to maximize the return on investment, we implemented value engineering at all stages of design and this was ongoing throughout the construction phase. This incentive was introduced to encourage the contractor to participate effectively post contract. 

Various alternative procurement strategies were also implemented to achieve the client’s objectives, including client direct procurement as well as nominated subcontracts. We maintained a rigorous assessment of contractor’s claims to maximise value and maintain budgets, and also pursued strategic negotiation of provisional sum values with the contractor to ensure maximum value for the client. 

Project specifics  

The Alef Residences and five star W Hotel is spread across three buildings, covers 200,000 sq.m., and was completed in 2018. The apartments are marketed towards a niche segment of end users who desire an exceptional amount of space in an apartment as compared to a villa.

Client testimonial

A testimonial from Jean Paul Zoghbi, CEO of Al Sharq Investment, as well as a few words from the Linesight project team.

Client testimonial

A testimonial from Jean Paul Zoghbi, CEO of Al Sharq Investment, as well as a few words from the Linesight project team.

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